Run a business with AI superpowers.
Deploy AI and automation systems that give small businesses enterprise capabilities. Save 30+ hours per month. Multiply revenue without multiplying headcount.
Most AI advice is theatre.
Vague slogans, no systems
"Leverage AI to scale your business" means nothing without specific workflows you can actually deploy this week.
Tool-of-the-week chasing
Every month a new product launches and consultants pivot. You end up with 14 subscriptions and no working system.
Theory without ROI
Beautiful slide decks about "AI transformation." Zero measurable impact on revenue, time saved, or operational cost.
We build systems. Then we measure them.
Audit your operation.
We map your current workflows, identify the 3-5 highest-leverage automation opportunities, and prioritize by ROI per hour saved.
Design and deploy.
We build the actual systems: lead capture, follow-up sequences, content pipelines, customer support automation. You own everything we deploy.
Train your team.
We don't disappear after deploy. We train your team on the systems, document everything, and stay on call for the first 90 days.
Measure the impact.
Hours saved, leads generated, revenue impact. Real numbers. If it isn't working, we fix it. If it is, we double down.
Real systems. Real impact.
Lead Generation
AI-powered prospecting sequences and automated inbound lead triage. Build pipelines without expanding headcount. Typical engagement: Apollo-style outbound + a custom intake bot that scores and routes inquiries to the right rep within minutes.
- Automated lead capture pipelines for service firms
- AI-powered prospecting sequences setup
- Inbound lead triage and qualification routing
- Automated follow-up sequence orchestration
Workflow Automation
Custom workflow automation for small business operators. Connect the tools you already use. Eliminate the 20+ hours per week spent on manual data entry, copy-paste, document handling, and routine follow-ups.
- Eliminate manual data entry with AI pipelines
- Automated invoicing and document processing engines
- Connect Zapier or custom APIs with AI models
- Intelligent back-office administrative automation
Customer Support Layer
AI-assisted customer support layer setup that handles routine queries 24/7. Your team focuses on the conversations that actually need a human. We tune for tone-match to your brand so the bot doesn't sound like a bot.
- AI customer response layer with 24/7 optimization
- Faster answers, fewer tickets, better margins
- Escalation rules + human handoff guardrails
- Multilingual support if your customer base requires it
Content & Marketing
An AI content production engine for local SEO, AEO, and GEO, plus social and email. Quality at scale without the agency price tag. Use custom GPTs trained on your voice so output sounds like you wrote it - because effectively, you did.
- AI content production engine for local SEO, AEO, and GEO
- Practical business workflows using custom GPTs
- Email automation tools with persona consistency
- Social posting pipeline + brand-locked design templates
Internal Operations
Back-office automation solutions for operators. Reporting, document processing, invoicing automation - the work that's silently bleeding hours. We start with an operational time audit, then automate the highest-ROI lines first.
- Automated reporting structures from raw company data
- Back-office automation solutions for operators
- Cost-reduction frameworks using autonomous agents
- Operational time audits with ROI prioritization
Custom Integrations
Bespoke software integration studio for founders. Whatever your stack is, we connect it - Salesforce, HubSpot, Airtable, Notion, custom Node.js services, and proprietary databases. Built for your business, not a generic template.
- Connect Zapier or custom APIs with AI models
- AI agent development for regional business operations
- Senior-level AI engineering without the retainer overhead
- Long-term system stewardship + on-call support
Set up and guided by TROI.
We bring a proven AI platform and guide the whole thing: mapping where it fits your business, getting it set up around how you actually run, and staying on the work with you month after month. You get the operator perspective and a system that keeps improving, without having to become the technical person.
See AI automation plansHow long does AI automation deployment take?
Most engagements run 30-90 days from audit to production. The audit (1-2 weeks) maps your workflows and identifies the 3-5 highest-ROI automation opportunities. Design + deploy (4-10 weeks) builds and ships the systems. We stay on-call for 90 days post-deploy.
How much time can automation save my business?
The goal is time back, not a promised return. Most operators aim to claw back 30+ hours per month of manual work in the first 90 days post-deploy, and the systems keep running for years afterward. We make no income or ROI guarantees.
Do you handle custom integrations with our existing tools?
Yes. Bespoke software integration is one of our six core capabilities. Whether you use Zapier, custom APIs, no-code platforms, or a homegrown stack, we connect your tools so they stop fighting each other.
Where are you based?
TROI Trading & Tech is based in Athens, Alabama, with Huntsville-area clients across home services, professional services, and local commerce. We work remotely with operators worldwide and travel for on-site discovery when the engagement size warrants it.
What stack do you use?
We pick the right tools for the job, not the trendy one of the week. Typical stack: leading large language models for reasoning, Zapier or n8n for orchestration, custom Node.js or Python for the heavy logic, cloud hosting for deploys, and Postgres or Airtable for state. We build bespoke agentic pipelines when the workflow is complex enough to warrant it.
What are local SEO, AEO, and GEO?
Local SEO is being found in Google Search and Maps when someone searches for what you do. AEO, Answer Engine Optimization, is being the answer that AI-powered search and voice assistants read out loud. GEO, Generative Engine Optimization, is being the business an AI assistant names when someone asks it for a recommendation. Our content and visibility work covers all three.
Book the audit. See the plan.
Start with the free 45-minute audit with John. We map your operation, identify the 3 highest-ROI automations in your business, and build the plan from what the audit finds.
See AI automation plans