Long-form. Honest.
Trading, technology, AI, and the discipline of building businesses worth keeping. Written by John Dunham and the TROI team.
Why Discipline Beats Discovery in Trading
New traders chase strategies. Experienced traders refine the same one for a decade. The difference is everything you actually need to learn.
The Military Mindset That Translates Directly to the Markets
John spent years at the Missile Defense Agency before he ever placed a trade. Here is what the military taught him about decision-making under pressure, and why it works on the trading floor.
What "AI Strategy" Actually Means for a Small Business in 2026
Everyone in your inbox is selling AI strategy. Almost none of them can tell you what to actually deploy on Monday. Here is the working definition we use with TROI clients.
5 Things Every New Trader Needs to Know Before Placing Their First Trade
Before you fund an account or place your first trade, there are five foundational concepts that will set you up for long-term success instead of costly mistakes.
Risk Management Is the Only Skill That Matters
A bad strategy with great risk management survives. A great strategy with bad risk management dies. Here is the math nobody shows you in a free course.
Why Most Traders Fail (It Is Never the Reason They Think)
Ask a failed trader why they quit and they will list every reason except the real one. The patterns are predictable once you watch enough people quit.
How AI Is Quietly Saving Small Businesses 20+ Hours Per Month
We deployed three AI automation systems for three different small business clients last quarter. Here is what they replaced, how many hours they saved, and what we learned about doing it right.